As an independent clothing brand, providing for a niche demographic (women up to 160 cm), word is beginning to spread that short women can finally find clothing that fits. We were so happy to be included in a recent Broadsheet feature: 14 To Try: New Australian Fashion Labels To Keep on Your Radar.
Here's an extract from the article:
At 151cm, Gill Pereira knows what it’s like wearing clothes that haven’t been designed with her height in mind. It’s why she started her label, On a Good Day. “Short women deserve the same level of design attention as everyone else,” Pereira says. “We shouldn’t have to spend extra on alterations or make do with styles that were never made with us in mind.”
The Sydney label specifically makes clothes for women up to 160cm tall. Available in sizes 4 to 14, there are currently six styles available: a practical jumpsuit, a range of dresses and a couple of pairs of pants. The garments have been designed with a sizing system made for shorter frames, ensuring well-fitting pieces for folks under 160cm.
The article also included a number of emerging Australian brands, which you can read more about via the article on Broadsheet. We're thankful to Broadsheet for supporting independent Australian clothing labels such as ours!