Journal

Why does a 30-something without a background in fashion start a clothing label? That seems to me to be a fair question. A few years ago, I was voicing my frustration at the dearth of clothing options for me as a 151 cm woman, who was absolutely over having to shop in the kids’ section or settle for clothing that definitely was not made with someone like me in mind. Rolled hems, skewed fits, making do. From the frustration sprang an idea - to do something about it. Through years of learning in the background and starting from scratch, On A Good Day was created. Our second collection, in production, is one I’m particularly proud of. It’s a collection of staples crafted from crisp organic cotton and I am bursting at the seams to share with you soon. So why do I care enough to step out of the boat and give On A Good Day a go? Because of hope. I have a hope that one day, women who are shorter than the average feel they are not an afterthought - that there is plenty of space at the table for them. The big hope is that one day On A Good Day will be able to provide women up to 160cm (5 ft 3) with a comprehensive collection of pieces that provide all the elements they are looking for - clothing for year round, for any and every moment. As we are still in the days of small beginnings, my current hope is that the upcoming collection offers something of worth to wonderful women who may have been overlooked by an entire industry, but at On A Good Day are seen and designed for with intention and care. If this resonates with you, sign up below to be among the first to hear about our new collection.  

We are still pinching ourselves. Broadsheet has released their definitive list of the most exciting newcomers in the industry: "22 To Try: The Best Australian Fashion Labels That Launched in 2025," and On A Good Day is among them!

Here are our Christmas cutoff dates for 2025. If you order by the date listed, we're confident you'll receive your delivery before Christmas. 

People often wonder about how we came up with the our name, On A Good Day. In case you're wondering too, here is the story!

On A Good Day will be running a 30% sale on our entire collection of pieces designed and made for short women, starting this Wednesday.

We were so happy to be included in a recent Broadsheet feature: 14 To Try: New Australian Fashion Labels To Keep on Your Radar.

Wondering what petite means in clothing? Petite simply means short in height. Learn if your height is considered petite, why petite sizing options can be so limited, and what it takes to design and make clothing for short women.

I've been short my entire life. All the way through school, I was guaranteed to be in the front row of every class photo! This means I'm quite used to people meeting me for the first time, and saying, "You're short!" (Believe me, it happens). And they're not wrong - compared to the average/mode/median of the population, whichever reference point you'd like to use -  I am short!  Here's the thing, I love being the height I am. Standing 151cm tall, I can use my fingertip-to-fingertip length as a handy guide when measuring up a space. I never have to worry about legroom. I never hit my head on any low overhanging branches or beams. More than all of those practical things, I've learned to be content in who I am and how I am. The world, however, can send some pretty suspect signals that being short is a liability. Just think of how we use the word "short" in everyday life: falling short; being short changed; getting the short end of the stick; shortcomings... the list goes on. Beyond language, many of the objects and systems we interact with every day are made with taller people in mind, for example, kitchen bench heights, supermarket shelves, chair depths, bathroom mirror placements. Even the airbags in our cars pose greater risks for shorter people (who generally sit closer to the steering wheel). It's understandable that objects and products need to be standardised according to averages. Even designing for the 95% of the population still leaves out millions of people! But as a short woman, I interact with products and objects every single day that were not designed with people like me in mind - including most women's clothing! So what does all this have to do with the word "short"? If you look around, most clothing ranges for women up to 160cm (5'3") are labelled as "petite". In English, we've borrowed the word "petite" from the French, meaning "small".  At On A Good Day, however, we wholeheartedly embrace the word "short". To us, the word "petite" is problematic for two main reasons: The word "petite" seems to be a euphemism. A euphemism is used to talk around something potentially offensive or unpleasant. Being "short" is not offensive or unpleasant. It's a perfectly good way to be! "Petite" can be confusing, as people tend to associate it with a slender body type, rather than as describing only height (which, technically, is what it's meant to mean). At the end of the day, maybe it's a small thing, but it matters to us. What do you think about the word "short"? Signing off,  Gill

Our ethos On A Good Day is here to solve a problem for short women, by providing clothing that is wonderful to wear. We know that the business of making products - particularly clothing - can also create or contribute to some other big problems for people and the environment. We want to tread as lightly as we can in the way we work with our suppliers, make and sell our pieces. We're also intentional in our marketing not to feed into narratives that drive overconsumption and waste. If you have feedback for us or thoughts on how we can do more (or less), please let us know. Our suppliers Our supply chain is one of the most important areas of our business. Our team has personal working relationships with our fabric and clothing suppliers. To date, we have visited one of our fabric suppliers, our dyer, and our stitch and sew manufacturer in person and inspected their facilities. We aim to do this with all of our suppliers over time. Our 100% organic cotton jersey fabric is knitted in Tamil Nadu, India. Our supplier is certified for OEKO-Tex Standard 100 (tested to be free from harmful chemicals), the Global Organic Textile Standard (GOTS), and certified with Grade 'A' by the Worldwide Responsible Apparel Production (WRAP) (for standards of ethics and industry best practices). Our 97% organic cotton twill / 3% elastane blend is woven in Tamil Nadu, India. Our supplier is certified for the Global Organic Textile Standard (GOTS). Its facility is 100% solar-powered. Our pieces are stitched and sewn with in Jaipur, India. Our supplier is a SMETA 4-pillar member of Sedex. SMETA is an ethical trade audit that aims to safeguard workers and covers labour standards, health and safety, environmental performance and business ethics. Our fabrics We prioritise natural and certified organic fabrics, including organic cotton. We currently use small quantities of elastane in some of our fabrics. We are researching other (more) sustainable fabric options (such as responsibly sourced linen, wool and Tencel) for future collections. We welcome feedback and advice on our fabric selections. We use AZO free (non-toxic) dyes across our collection. We have researched natural dyes, but have decided not to use them in our collections for now, due to their impact on our customer experience, including fading and colour transfer. We are open to re-exploring this as technology develops. Our packaging We use minimal packaging on our products. The packaging that we do use comes from (more) sustainable sources, including recycled paper and FSC certified paper. Our shipping packaging is made from recycled content and is recyclable in your regular paper/cardboard recycling bin. We avoid using soft-plastic and non-recyclable packaging wherever we can. Our focus areas As a small business, we haven't yet reached a scale where we have resources to develop full life cycle analyses of our social and environmental impact. However, these are some areas we've identified as important and are focusing on next: Freight emissions Shipping packaging Sustainable fabric options Using data to refine our production runs Ongoing supplier sourcing and reviews