When you first touch an On A Good Day piece, you'll notice something different. There's a distinctive quality to the fabric, and this isn't by accident. We've focused on two fabrics for our Launch Collection.
Organic jersey cotton
Our Everyday Tee Dress and Luxe Lounge Pants are made from a 100% organic cotton jersey. We sourced this from a supplier we met in Tamil Nadu, India. It's a beautiful midweight fabric, naturally breathable, and butter soft. In our samples, we fell in love with how comfortable this fabric was to wear. Jersey refers to the way the fabric is constructed, which is actually knitted. This gives a natural stretch to the fabric.
Organic woven cotton with elastane
The Gather Dress, Classic Pants, Breeze Mini Dress, Revel Jumpsuit, and Spruce Shirt Dress are made from 97% organic plain woven cotton, with 3% elastane. Unlike jersey, where the stretch comes from the construction of the fabric, a plain woven fabric has no natural stretch. In our sampling process, we found that a small addition of elastane gave the pieces just enough stretch to make them comfortable to wear all day, while not sacrificing the styles and fit we wanted to achieve.
A note on 'organic'
In the fashion industry, "organic" has become a popular marketing term, but here's a quick summary:
- No synthetic pesticides or fertilisers: The cotton is grown without chemicals that damage soil health and water systems.
- No genetically modified organisms: We use only naturally developed cotton varieties.
- Certified production: Production is certified to global organic standards (GOTS)
The breathability benefit: comfort through the day
The fabrics in our Launch Collection are naturally breathable, compared to synthetic fabrics like polyester. Here are some of the benefits:
- Regulate body temperature
- Absorb and release moisture efficiently
- Reduce the clingy feeling that can occur with synthetic fabrics
- Minimise odour retention during long wear
Experience the difference
The true test of any fabric is how it performs in your real life. We hope that once you experience clothing made from premium organic fabrics, specifically designed for shorter women, you'll never look back!
On A Good Day sources organic cotton from certified providers in Tamil Nadu, India.