Our ethos
On A Good Day is here to solve a problem for short women, by providing clothing that is wonderful to wear. We know that the business of making products - particularly clothing - can also create or contribute to some other big problems for people and the environment.
We want to tread as lightly as we can in the way we work with our suppliers, make and sell our pieces. We're also intentional in our marketing not to feed into narratives that drive overconsumption and waste. If you have feedback for us or thoughts on how we can do more (or less), please let us know.
Our suppliers
Our supply chain is one of the most important areas of our business. Our team has personal working relationships with our fabric and clothing suppliers. To date, we have visited one of our fabric suppliers, our dyer, and our stitch and sew manufacturer in person and inspected their facilities. We aim to do this with all of our suppliers over time.
Our 100% organic cotton jersey fabric is knitted in Tamil Nadu, India. Our supplier is certified for OEKO-Tex Standard 100 (tested to be free from harmful chemicals), the Global Organic Textile Standard (GOTS), and certified with Grade 'A' by the Worldwide Responsible Apparel Production (WRAP) (for standards of ethics and industry best practices).
Our 97% organic cotton twill / 3% elastane blend is woven in Tamil Nadu, India. Our supplier is certified for the Global Organic Textile Standard (GOTS). Its facility is 100% solar-powered.
Our pieces are stitched and sewn with in Jaipur, India. Our supplier is a SMETA 4-pillar member of Sedex. SMETA is an ethical trade audit that aims to safeguard workers and covers labour standards, health and safety, environmental performance and business ethics.
Our fabrics
We prioritise natural and certified organic fabrics, including organic cotton. We currently use small quantities of elastane in some of our fabrics. We are researching other (more) sustainable fabric options (such as responsibly sourced linen, wool and Tencel) for future collections. We welcome feedback and advice on our fabric selections.
We use AZO free (non-toxic) dyes across our collection. We have researched natural dyes, but have decided not to use them in our collections for now, due to their impact on our customer experience, including fading and colour transfer. We are open to re-exploring this as technology develops.
Our packaging
We use minimal packaging on our products. The packaging that we do use comes from (more) sustainable sources, including recycled paper and FSC certified paper. Our shipping packaging is made from recycled content and is recyclable in your regular paper/cardboard recycling bin. We avoid using soft-plastic and non-recyclable packaging wherever we can.
Our focus areas
As a small business, we haven't yet reached a scale where we have resources to develop full life cycle analyses of our social and environmental impact. However, these are some areas we've identified as important and are focusing on next:
- Freight emissions
- Shipping packaging
- Sustainable fabric options
- Using data to refine our production runs
- Ongoing supplier sourcing and reviews