We are still pinching ourselves. Broadsheet has released their definitive list of the most exciting newcomers in the industry: "22 To Try: The Best Australian Fashion Labels That Launched in 2025," and On A Good Day is among them!
Reflecting on our Launch Year
Looking back to when we launched in mid-2025, the goal was simple but ambitious: to create a space where short women (160cm / 5'3" and under) didn't have to compromise on style, quality, or ethics.
Being named one of the best labels to launch in 2025 proves that designing for specific proportions isn't just a "niche" idea. It’s a necessary shift in the Australian fashion landscape.
If you've bought a piece from our launch collection, sent us a DM about how your pants finally hit at the ankle, or shared our story with a fellow short friend, thank you!
If you’re visiting us for the first time after reading the Broadsheet article, welcome! We can’t wait to help you find your new favourite piece that actually fits.
At On A Good Day, we’re on a mission to end the clothing struggle for women 160cm (5'3) and under. No more kids' sections or costly alterations. Just ethically crafted, quality pieces you’ll love to wear, designed to finally fit your frame.