Journal

When fashion overlooks you Have you ever found a clothing brand, and liked what you were seeing, only to be left disappointed because nothing fits your frame properly? The sleeves hang past your fingertips. The hemlines drag on the floor. The armholes go for days. Everything seems designed for someone else. As a short woman myself, I've spent years tucking, rolling, and altering clothes just to achieve what taller women get straight off the rack: clothing that fits. What should be a simple shopping experience becomes a frustrating exercise in compromise. This shared experience among shorter women isn't just an inconvenience—it's a design oversight that affects so many women. And it was this oversight that sparked the creation of On A Good Day. From frustration to creation Our journey began while walking on a Sydney suburban street, where a simple question —"Why is it so hard for short women to find clothing that fits?"—sparked the idea to do something about it. We spent months researching, meeting with producers across India, designing, and getting feedback from Australian women their experiences, and testing of our early samples. What emerged was a clear pattern: shorter women were looking for quality pieces that matched their proportions.  Beyond "petite" One of the first decisions we made was to move away from the term "petite." While commonly used in the industry, we found that many women associated it exclusively with smaller body types across all dimensions. At On A Good Day, we recognise that shorter women come in all shapes and sizes—our focus is on creating proper proportions for height, not limiting the range of body types we serve. This isn't just about semantics. It's about building a brand that celebrates height diversity while acknowledging the specific design needs of shorter frames. Our clothes are proportioned differently from the ground up—not simply scaled-down versions of standard sizes. Our launch collection is available in sizes XXS, XS, S, M, L, XL, which covers approximately Australian women's sizes 4 to 14. We hope to expand our size offering with time. The origin of our first collection Our launch collection represents everything we stand for—foundation pieces for your wardrobe, crafted from quality organic fabrics, and in proportions specifically designed for short women. We test for comfort while sitting, reaching, and moving through a typical day.  I began with some serious comfort pieces: the Everyday Tee Dress, and Luxe Lounge Pants, both crafted from a beautiful light-mid-weight organic cotton jersey. The fabric construction gives a natural stretch and is super soft.  Next came pieces with a bit more structure, things you could easily wear on the weekend or at work, even a party. Our Classic Pants, the Gather Dress, the Breeze Mini Dress. I also wanted to include pieces that I have always wanted to wear: our Spruce Shirt Dress, and our Revel Jumpsuit. All of these designs are made from a beautiful mid-weight organic woven cotton, with a little elastane for added comfort. Looking forward On A Good Day isn't just about selling clothes. It's about creating a community where shorter women feel seen and celebrated. Where finding beautiful, well-fitting clothing isn't the exception but the expectation. As we grow, we're committed to listening to our community. Your feedback shapes our future collections and helps us refine our approach to proportions, fabrics, and styles. This is just the beginning of our journey to redefine fashion for shorter women. We're so glad you're here with us. Gill Pereira, Founder of On A Good Day Join our community by signing up for our monthly newsletter below. Be the first to receive styling tips, new collection announcements, and exclusive content. You'll also receive 10% off your first order.